Sales are the lifeline of any business. Consequently, businesses are always searching for the best sales-boosting techniques. When sales are stagnating and the sales performance needs improvement, the sales manager needs to optimize their organization’s sales pipeline.
The most practical method of improving a sales pipeline is through a thorough review of the sales processes. The sales manager needs to examine all the sales undertakings from the sales admin and perform the necessary follow up.
Consequently, 72% of all successful sales managers will hold their sales pipeline review meetings a few times each month. Why? Over 63% of them feel that there is a lot of improvement in legroom in sales pipeline management.
Beyond sales channel shortcomings, sales managers are also, facing massive sales forecast accuracy challenges. The executive is under immense pressure to locate the heartbeat of their brands and their win rates. It is only 46.9% of all forecasted deals that close in a win and on time due to the immense collaboration efforts required to make a stellar sales prediction.
Why businesses need sales meetings
Such processes require a team effort between the revenue, product mix, sales, and marketing executives. Since board members and shareholders do not like surprises but appreciate well a well-managed and controlled sales performance, collaboration meetings between executives that highlight any sales challenges are a necessity.
Such meetings allow an analysis of forecast accuracy in detail, which will bring forth the business’s negotiating, personnel, or sales problem. When the sales teams deal with these snags, the company will have better forecast accuracy outcomes.
Sales meetings are therefore necessary for businesses that need to improve their revenue collection and forecast processes. Some benefits of productive sales meetings include;
- Improved sales processes
- Better sales forecast results
- Ample sales strategies analysis opportunities
- Enhanced sales resource allocation and management
- Efficient progress reviews
- Better mapping of sales targets
5 ways Aira makes your sales meeting more effective
While sales meetings are paramount for the improvement of sales strategies, it is only 53% of company employees that term them as productive. Many account executives and sales reps cite lack of engagement, meeting mismanagement, and a lack of agenda as challenges to a productive sales meeting. Fortunately, we are now living in a digital and connected world, meaning that sales teams have access to massive sales improvement data. They are not only finding it easier to obtain sales channel improvement information but are also now more accountable for the progress, follow-up, and results of the steps taken.
The use of AI meeting tools can also assist in the implementation of productive sales meeting practices. Virtual meeting assistant tools like Aira are powered by artificial intelligence technology and are the perfect sales meeting assistants.
Aira will step in into your sales meeting, make notes, and share them with the rest of the sales team for follow up, enhancing collaboration between all the stakeholders. This state of the art AI tool can join web conferencing calls and transcribe all the dialogue between members, highlighting every key action for future follow up.
Some of Aira’s most useful features include her ability to schedule meetings and synchronize all your schedules with Google Mail or Microsoft 365. She also integrates perfectly with customer relationship management platforms via Zapier.
At the end of each meeting, Aira will also provide the meeting chairperson with the meeting’s analytics and highlight areas that require improvement to ensure that your meeting’s agenda is optimized. Some of the challenges that Aira can streamline in sales meetings include;
1. Meeting scheduling
Many challenges face the meeting convener which include time, technology, venue, and convenience restrictions. As an illustration, when scheduling meetings you have to ensure that the meeting time is perfectly slotted such that the members are undistracted before the commencement of the meeting.
The meeting time has to be convenient for every attendee to ensure that every member stays put until the final topic has is wrapped up. Scheduling the perfect meeting time can be a challenge for sales teams that tend to veer off the agenda.
The AI meeting can solve this challenge. Feed Aira with your meeting’s agenda and topics and she will distribute the meeting time adequately to ensure that it complements the rhythm of your office.
She will contact every meeting participant beforehand to gauge his or her availability and to understand what the best meeting hours are. She will handle all the cancellations, rescheduling, and communication duties to ensure that all decision-makers arrive at the meeting ready to give it their full attention.
AI tools can additionally schedule a time for technical challenge troubleshooting and share all the required meeting passwords and links with all participants in advance, should you decide to hold an online meeting.
You can, for instance, use an AI tool to research and share informational videos that educate all members beforehand on the use of new meeting technology. This ensures that all prior app downloads are made and that all participants are familiar with technology to ensure that the meeting flows smoothly.
2. Taking meeting notes
The manual taking of meeting notes is one of the most tedious bits of a sales meeting. The sales pipeline or forecast improvement meeting will have tons of data to consider and mull over. Topics might switch without warning and a discussion with more than one participant will turn into a highly convoluted discussion.
Topics about lead follow-up, lead generation, and monitoring will have tons of numerical data accompanying it, which makes it challenging to take note of manually. The minute-taker is therefore often in a difficult situation, where they have to personally gauge what are the most pertinent issues to take note of in a meeting.
This situation could force them to expunge some discussions that are irrelevant to the agenda since they cannot transcribe the full meeting discussions by hand. When a minute taker is also part of the meeting and has knowledge that will enhance the discussion, minute taking will curtail their contribution.
Thirdly, manual minute writing can also be very difficult to manage when a meeting is poorly chaired. If the moderator cannot steer the meeting towards objectivity and productivity, the minute taker will need to keep cueing the chair to take control of the meeting, and mute side conversations. This makes the minute writer’s task even more challenging.
AI meeting assistants like Aira can ease the sales meeting minute-taking process. Aira has AI-powered note-making and listening features that will automatically take fantastic meeting notes. You can rely on Aira to take your notes and leave all participants free to deeply share on the agenda.
This virtual meeting assistant will transcribe all the meeting’s dialogue to ensure that all the critical topic deliberations are saved for future reference. She will also analyze the engagement and behavior of your participants to highlight areas that need communication improvement steps in the future.
Best of all, unlike manual minute takers that ran out of paper, Aira will keep writing until the meeting is adjourned.
3. Increasing meeting engagement
One major source of boredom in sales meetings is a lack of diversity in presenters and media. No one wants to listen in to numbers from the same manager for the umpteenth time. Sales meetings can also become less engaging over time. If all you have at hand are plain printed text and numbers as handouts, the meeting will have the aura of classroom boredom, especially if the topic is repetitive.
You can utilize AI tools to add interactive content and data to your meetings. This strategy will table your topic engagingly and uniquely. Use AI tools to add worksheets or polls to your meting and increase collaboration. Assign revolving meeting host duties via Aira also to add some energy and freshness to your meetings.
4. Increasing the meeting’s actionability
If you have ever attended a meeting and wondered what its agenda was, then you were invited to an ill-prepared meeting. The sales meeting’s agenda was either nonexistent or weak meaning that the conversions were also pointless.
Unproductive meetings are a huge expense to a company. The average employee will attend close to 62 meetings each month, meaning that they will spend close to 40% of their work hours in meetings. To ensure that this time is utilized most profitability, these meetings have to be deeply researched and prepared in advance.
Aira will not only handle the meeting’s scheduling task but will help you set your meeting’s agenda. She will quickly provide access to old meeting notes and deliberations to help your design an agenda. She will also share the agenda and topics with all participants beforehand to ensure a productive sales meeting from prepared participants.
5. Keeping the meeting on track
One common meeting complaint is that they eat up too much work time. An employee that has to attend to their deadlines, quotas, and calls will appreciate Aira’s ability to organize and streamline the progress of your sales meeting.
AI tools can monitor time limits to ensure equal participation for all members. For online meetings, she will also make room for comments, reactions, and questions to ensure that the meeting is not distracted by side discussions.
Aira is the to-go-to meeting companion for sales teams, managers, and functions. Delegate your meeting task to her capable AI ability and she will ensure top-notch productivity in your sales meetings, by enhancing collaboration, engagement, and actionability.