Sales conversations tell you everything you need to know about your customers.
However, to have the minutes of meeting you have to write notes, collect insights from the recordings, and share them with others in the team.
And let’s be straightforward.
It is time-consuming to go back to review those call recordings to understand the customer conversations.
So, how do you overcome these challenges and get everyone in the team to get insights from these calls quickly?
We’ll uncover this and more in this article.
Without further ado, let’s begin.
Why Is It Important to Take Minutes Of Meeting?
Minutes of meeting capture the purpose of the meeting by providing not just a recap but a detailed overview.
It can remind recipients of actions to be taken, deadlines, and other important information. Employees or clients absent during the course of the meeting can also get updated and benefit from them.
These verbatim or summed up representations of the specificities discussed in a meeting can help you record votes, track action items and plan the next steps for future meetings.
They can also act as a measuring stick for progress while providing structure for an effective follow up plan.
Typically, minutes of meeting include details like:
- Basic information like name, place, date and time.
- Central goals and objectives.
- Date and time for next meeting.
- Decisions making on with vote outcomes, further measures, action items to be held over, etc.
What Are the Biggest Challenges In Making Sales Calls?
A sales call is necessary to grow your business and understand what your customers want. However, making sales calls presents a whole new set of challenges if you are unprepared. These include:
1. Taking Notes Can Be Hard
Sales teams, whether remote or in-store, have to take notes during customer conversations that they can refer to later. However, this process does not allow them to fully concentrate on the customer conversation.
This makes it difficult for them to be fully absorbed in the conversation.
Plus, these minutes of meeting are scribbled with all acronyms and simplification, which sales reps later come back to and fill in.
It can all be extremely time-consuming and tedious.
Very often the context of the conversation is forgotten and reps beat their heads over recollecting some specific piece of information.
2. It Can Create a Silo
The sales department calls are a black box for all other team members.
But this shouldn’t be the case, right?
Customer conversations are a goldmine of information that should be used by every department to improve your product or service.
Without any recording, it’s unreachable for anyone who wasn’t listening to the conversation.
3. You Can’t Get Quick Insights
Even when customer conversations are recorded, your team members may not have the time and patience to go through the entire recording to understand the key insights.
Though Salesforce, Google docs, and many such applications allow you to centralize note-taking and sharing with the entire team, understanding the context of the conversation from these is tough.
Plus, different reps have different ways of transcribing. This makes it challenging to get quick insights from the minutes of the meeting.
Why Should You Use AI For Your Sales Calls?
To give the best, you surely need to listen closely to your customers.
Given the challenges mentioned, there’s a dire need for technology that can uncover insights from customer conversations easily.
That’s where AI can come in handy.
By automating the process of taking minutes of meeting, you can remove the stress and work that sales reps are forced to do.
In this section, let’s check out what AI can do for your sales calls.
1. Get Auto-Generated Minutes Of The Meeting
Quite often some very useful insights are lost while jotting down the other important points. The manual system of taking minutes of meeting is time-consuming and inefficient. It doesn’t allow your team to give their undivided attention to your customer during the meeting.
On the other hand, an AI-based system can generate minutes of meeting automatically in a matter of a few seconds. Not only is it quick but also precise. This ensures that your team gathers the most information from every customer interaction.
2. Get a Meeting Recording
Recorded meetings can help you recollect the most important points of the meeting.
Snippets of the recording can be used to train the team about customer interaction. This can help you avoid listening to long interactions with irrelevant details.
A recorded meeting can be the source of a critical insight that can play a pivotal role in shaping your next product or service.
3. Get the Option to Access It Later
The recording and minutes of the meeting must be accessible for every team member at any given time.
It must be easily available for future reference. When customers move from one department to another, they experience consistent behaviour.
The information collected from these interactions can later act as a database which can be used to build future strategies and plans.
Which is the Best AI Tool To Automate Taking Minutes Of Meeting?
That brings us to the question:
Which is the best tool to take minutes of the meeting for your sales calls? Our pick: AIRA.
Its features make taking down key points from the meeting more efficient, accurate and hassle free.
In addition to that, it also has a lot to offer.
Here are the key features:
1. Auto-Sync With Calendar
AIRA automatically synchronizes with your calendar. It then gives you a gentle nudge about your meetings of the day and keeps you updated.
So, you don’t have to worry about forgetting your meetings anymore. Every meeting will be reflected on AIRA beforehand.
2. Join Meetings Automatically
It might happen sometime that you get stuck in some work and get late for a meeting you scheduled.
But you can save yourself from the embarrassment of being late for a meeting.
AIRA automatically joins meetings for you so that you don’t miss them out. It also attends meetings for you when you are not present, creates minutes of meetings and sends them via mail.
3. Record Meetings
Recording the meeting helps you save some important insights from your customer from being lost forever. Listening to the recordings can help you recollect critical feedback in their exact context.
AIRA also transcribes them accurately using the machine learning process. It then sends the transcribed meeting along with the voice recording to you as a mail.
4. Generate Minutes Of The Meeting Automatically
Automated note taking organises and stores your data at one place and saves you from spending extra time and effort sorting and filtering them.
Minutes of the meeting auto generated by AIRA are accurate and precise. They also have keywords that make sighting important points easy.
5. Make a List of Actions to Be Taken
Collecting feedback from customers, jotting down their insights are all useless if not acted upon.
AIRA analyses the meeting and makes a list of the actions to be taken. You can edit it according to your need.
AIRA sends this list to everyone who attended the meeting along with the minutes of the meeting and the recording.
6. Integrates With Zoom
Many sales teams are having conversations digitally, over Zoom.
AIRA integrates perfectly with Zoom so that you can join in as a user in your Zoom call and generate minutes of the meeting in an instant as well as:
- Auto-join a meeting, record the whole conversation and figure out meeting minutes quickly.
- Turn your conversation into analyzed data by automatically capturing that information and mapping it with other business systems such as the calendar.
- Negate the chances of distraction and save time by smoothly sharing meeting information in the form of notes, recordings and action items, immediately after the meeting via Email.
Ready to Automate Taking Sales Call Minutes Of Meeting?
Using AI can prove to be highly beneficial for sales, especially for companies that are data-driven. It helps them streamline, organise, and sort relevant data for future reference.
AIRA uses AI to help you benefit the maximum from every interaction with the customer. From synchronizing with the calendar to making action items list, it has it all.
What are you waiting for?
Get started and sign up for AIRA’s one hour daily free trial and automate taking your minutes of meeting.