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11 Secrets To A Successful Sales Meeting Unleashed

successful sales meeting

Do you run a productive and successful sales meeting everytime? If your answer is yes, then congratulations! You are one of the few sales professionals who have honed and mastered a skill crucial to selling effectively.

In most organizations, sales meetings waste a salesperson’s time and quite frankly, deliver very little value. While we appreciate that sales teams need to dedicate some of their time to meet their managers, if those meetings aren’t helping the bottom line, they are a waste of time.

A meeting that wastes a salesperson’s time is more likely to demotivate that person. On the other hand, if your sales meetings can deliver value, you will increase your team’s productivity. This is where meeting tools come in. A meeting tool like Aira has built-in analytics, from which you can draw insights into meeting performance. This article, however, is not about meeting tools, but simple behavioral adjustments that once implemented will shape how your salespeople view sales meetings. More on that below.


The secrets of running a successful sales meeting

1.     Limit your meeting to one agenda item

You can cover many issues in a meeting agenda. But time is money for salespeople so instead of addressing multiple issues, focus one crucial agenda item. Discussions centered around one area has several advantages:

  • You can dig deep into that issue or topic, and understand it
  • That item becomes the metric that matters for that week
  • Your team will remain focused on the subject discussed

2.     Send out the meeting agenda way before the meeting date

Do you want your salespeople to be well prepared for your meetings? If yes, make use of your AI meeting assistant to send out the agenda well ahead of time. Make your agenda items actionable.

3.     Keep time

keep time

Do you want your team to respect your meetings? Do you want to create a sense of urgency throughout the workweek? Then lead by example by sticking to your meeting timelines. Keep time, and you give your salespeople a template of how they should handle their customers’ time.

We also mentioned earlier that time is money. Keeping time tells your salespeople that you value their time.

4.     Keep your meetings to under one hour

Another important aspect of time is meeting length. 36% of meeting attendants lose attention when attending any meeting that lasts more than 45 minutes. So, to make the most out of your meeting session,

5.     Make meetings relevant and pertinent

People tend to drift during a meeting if they notice that the meeting items don’t concern them.

Let’s assume you have 4 salespeople, each representing a region. If you want to have productive discussions with them, schedule a meeting with each one. This might seem redundant but look at it this way: whenever someone is giving an update on their region, the other three are likely to check out of the meeting because that region does not affect their performance.

In addition, if there’s an issue that has to do with one person, follow up with that person after the meeting.

6.     Encourage discussion

Your salespeople, not you, are the ones facing customers. They are also the ones who have to deal with challenges in the field. So, they want you to hear them as much as you want them to listen to you.

Turn your meeting into a forum for discussion, where issues are tabled, discussed and action taken immediately.

7.     Updates do not warrant a meeting

We cannot stress this enough: meetings centered around updates have little to no value to a salesperson. Some things can be addressed on email. Learn to identify such matters so that you don’t hold unnecessary meetings.

8.     Recognize and reward performance

recognize and reward

There is nothing more motivating for a salesperson (besides the commissions of course), than recognition. Therefore, whenever you hold a meeting, recognize, congratulate and reward your top performers. The following happens when you reward salespeople regularly:

  • You set the pace for your salespeople every week. Everyone will try to hit their targets so that they can shine during the next meeting
  • The end result is that you are more likely to hit your monthly target by remaining focused week on week
  • Your meetings become something that salespeople look forward to attending

9.     Turn meetings into a performance improvement platform

As you hold more meetings, you will start to notice performance trends. Some of those trends may indicate areas that need improvement.

You don’t need to wait for your next training workshop to address key performance issues. Instead, use your sales meetings to deliver bite-sized training sessions that will help your teams to start changing their results immediately.

10.  Make your sales team feel like a part of the company

Since majority of salespeople spend most of their time in the field, one of the times they get to interact with the company is during meetings. Take it upon yourself to give them a positive experience during these rare moments. They should feel like insiders and know that their contribution is not only appreciated, but also shapes growth. In a word, offer motivation.

There are several ways to do this. For instance, have the company head attend a meeting and reward individuals by name. Or, do something as simple as offering refreshments during meetings.

11.  Agree on next steps

You expect your salespeople to leave their customers with clarity on what the next steps will be, right? The same should go for meetings. After every meeting, each person’s responsibility should be very clear. Send meeting notes and action items Immediately after the meeting. You can do this very easily with AIRA.


Conclusion

Yes, improving your sales meetings is as simple as implementing all or some of these 11 points. As you implement these tips,

  • Ask your team for feedback. A simple question like this will suffice, “Hey, how do you think today’s meeting went and what can we do to improve the next meeting?”
  • Use AIRA analytics to track meeting performance trends

That’s it! Happy meeting!

How to Extract Meeting Minutes from Your Zoom Meetings with AIRA

extract zoom meeting minutes

The whole world seems to be on a Zoom meeting at the moment. The popular video conferencing app has now racked up a 300 million daily meeting participant volume. This massive amount of users throng the app for its awesome features.

The rise of Zoom has even sparked off an internet troll phenomenon known as Zoombombing. Zoombombers prowl the highways and byways of public Zoom meetings, bombing meeting participants with inappropriate content.

The cloud-based video conferencing tool is very popular with small, large, and medium-sized businesses. On it, users can have a continuity of their daily workflows and keep in touch. All of Zoom’s amazing features are designed for the business meeting.

Through them, work from home employees can have one-on-one meetings on the app’s free plan or host large meetings with 500 participants on paid plans.

Users can also screen share for collaboration and record all Zoom calls as video. It is, therefore, quite unfortunate that most of the app’s users have to use old paper and pen to jot down Zoom meeting notes.

The savvy meeting leader can, however, use AI meeting assistant technology tools like Aira instead. Aira is powered by artificial intelligence technology and can automatically join your meetings, transcribe them, take meeting notes, and share with all meeting participants at the end of the meeting.


 

Why should extract Zoom meeting minutes with Aira?

extract meeting minutes with aira

Some Zoom meeting leaders do try to take down notes from their laptops or computers while on Zoom meetings. If you have tried this process, you know how arduous a task it is, if you must have your camera on during the meeting.

If your meeting guidelines, however, allow cameras to stay off during the meeting (which is quite rare), you can switch off your laptop’s camera, listen in and type in your notes. Just juggle between listening in, staying engaged, and contributing to the meeting’s deliberations. This is not an easy task, and you will often lose your concentration and become less productive during the meeting.

Some other minute writing option procedures during Zoom meetings include;

  1. Opening a Zoom window and utilizing a note-taking app on the other side of your screen for minute taking. With both apps open at the same time, you can quickly click back and forth between each app as you listen take your notes. You, however, will have the disadvantage of a half-sized Zoom window.
  2. Have access to two monitors and connect them to your computer. Use one monitor to run your Zoom meeting interface. And use the other for your minute taking app. You can also use your tablet, phone, or laptop screens to set this configuration up. Use one screen for the video conferencing app and use the other for minute taking
  3. Learn your keyboard commands and use them to switch between your Zoom app and minute taking window. This option will keep your Zoom app full screen.

These methods might get the job done, but you will have to face the meeting minute taking challenges of a lack of concentration and fatigue.

You will also have to keep fighting off the urge to record every word verbatim and simply summarize the key facts. Meetings do not always follow the agenda and topics, and side issues will often come in distracting the minute-taking process.


 

How to extract your meeting’s notes with Aira?

Aira

Aira, the voice AI platform, is the best Zoom meeting minute taking alternative. She will not only take minutes but will save them on one location for ease of access.

Aira is such a perfect meeting assistant that she can attend your meeting and take notes on your behalf when you are held up elsewhere. She is the perfect complementary tool for Zoom’s recorded video function.

If you have a paid Zoom account and Aira, you can sync all your Zoom cloud recordings into Aira. With this, you’ll get automatic extraction of meeting notes through her robust AI voice transcription feature. Zoom Pro, Business, and Enterprise allow meeting leaders to record their calls as videos.

The meeting host can also enable video recordings of meetings by other members in settings so that anyone can record a Zoom meeting.

All videos will either be saved locally or on the cloud in an MP4 video file format. Aira will transcribe the meeting using her Zoom Synch feature. All that you need to do is to set up Aira’s automatic transcription feature before the meeting starts. Simply;

  1. Pre-approve Aira in Zoom marketplace
  2. Allow live streaming in Zoom
  3. Connect Aira to Zoom

 

Conclusion

Taking meeting minutes the old school way on Zoom can be a challenge. Use Aira’s proficient voice transcription feature to take extract minutes automatically from Zoom meetings and recordings.

How To Conduct The Most Productive Online Sales Meeting With Aira

online sales meetings

Having a productive online sales meeting is vital for generating sales. This is especially so now, where the isolation-related stress wrought on by the COVID19 pandemic can make it is difficult for salespeople to feel excited about work.

In this article, we will discuss how AIRA can help your team remain productive during their online sales meetings. AIRA is an AI-enabled meeting tool that works by making meetings efficient. With prior planning and stress-free preparation, salespeople can begin looking forward to their online sales meetings and also be productive while in attendance. We will show you to make this happen with AIRA.


What are the prerequisites for a productive meeting?

Before we go into how AIRA can help make your online sales meetings productive, let’s first consider the makings of a successful meeting. What do you need to have a productive meeting?

An agenda

A meeting agenda tells participants what to expect from a meeting. That is:

  • Why they are meeting. e.g, what will they discuss? You can arrange this in topics, designate speakers and allot them time so that they prepare ahead of time
  • The expected outcome of the meeting

Always send your meeting invites a few days prior, and call attention to any preparation by key speakers.

A meeting agenda sets the tone of any meeting. The great thing about AIRA is that because it assigns action points after the meeting, it sets the tone for future meetings, ensuring that action-tracking becomes a continuous agenda until goals are accomplished. In addition, AIRA’s keywords feature ensures that future meetings can be grouped around a specific action or task.

Adding Value

A meeting should add value to its participants by:

  • Prov.iding information that makes goal achievement possible or easier
  • Training
  • For instance, market share, competitor activities, market trends, new opportunities

Team participation

People own the results of a meeting when they participate actively. A high level of participation begins with inviting the relevant people to a meeting.

Consistency

Meeting recurrence should be kept regularly to ensure that sales performance is analyzed constantly. Recurrences block off certain days or hours of the week. This keeps your team on a routine and gives them a strict timeframe within which to complete tasks.

As Aira is AI, it can quickly analyze people’s calendars and then select a meeting time that suits everyone. This ensures a higher level of attendance.


The benefits of using AIRA for conducting productive online sales meetings

AIRA

Stress-free operation

A survey conducted among 1000 workers across 4 European countries found that 90% of employees show signs of stress when faced with new or troublesome technology during meetings.

Employees also waste a lot of time troubleshooting, prior or during the meeting, either:

  • Trying to fix the problem (66%)
  • Coordinating with IT support to fix the problem (50%)
  • Preparing handouts as plan B (50%)
  • 15% of those surveyed even said that they postpone meetings until the technical problem can be resolved.

As remote working became the new normal for everyone, people have had to learn technology almost overnight and use it to run every aspect of the business. In addition to the stress of facing possible job cuts, due to shrining business prospects, having technology that is hard to understand and operate can push workers to the edge.

AIRA is pretty much plugged and play, and this ensures stress-free meetings in the following ways:

It’s easy to set up and use

Anyone can use Aira, even with little to no technical know-how. It’s also very integrative, and most of these processes are automatic and require little to no setup.

Some characteristics that denote AIRA’s ease of use include:

  • It integrates with your calendar, so you don’t need to do that yourself
  • Its interface is intuitive, hence user-friendly
  • It integrates well with meeting room equipment

Salespeople can use Aira while on the move, by dialing in from their mobile phones

Ensuring meeting relevance

One of the biggest time wasters for employees in any organization is attending meetings that aren’t necessary or relevant. Additionally, once in the meeting room, it is easy to get diverted and have meetings that aren’t productive. To ensure meeting relevance, Aira:

  • Invites the right people
  • Sets meeting goals and objectives beforehand
  • Keeps track of meeting time and ensures that you get the most from your allotted time
  • Records and transcribes meeting action points, which keeps subsequent meetings on the topic
  • Makes use of keywords so that salespeople and other team members can follow up based on topics that are most relevant to them

 

Voice AI leaves attendants free to concentrate on meeting agenda

Taking meeting notes can waste time during meetings if people have to pause to accommodate the slower speed of manual note-taking. Participants also have to contend with interruptions when asked to rephrase or restate a point. All these factors can cause meeting participants to lose concentration and deviate from the meeting agenda.

With AIRA, meeting attendants don’t have to worry about missing a point. This is because AIRA automatically records meeting notes, and then transcribes them.

In addition, eliminating note-taking tasks means that meeting participants can concentrate on developing ideas and furthering the meeting agenda.

Reduce monotonous tasks

Imagine if you have to schedule meetings every week and each time, your tools fail. You would then have to spend a lot of time on manual meeting management and this would leave you little time to be productive in other areas.

One study found that an organization can lose up to 47,000 hours of total employee time per year, just on meeting scheduling.

Hubspot study on employee productivity

Meeting management can interfere with employee productivity (source: Hubspot)

When meeting organization and management becomes routine, having an AI tool such as Aira to handle such tasks leaves you free to focus on other important matters.


Final words

Meeting tools should enhance how you conduct meetings by improving attention, enhancing collaboration and promoting accountability. Aira does this and more, by taking the stress out of meeting management to guarantee productive online sales meetings.

With These 5 Ways AIRA Makes Your Sales Meeting Successful

sales meeting

Sales are the lifeline of any business. Consequently, businesses are always searching for the best sales-boosting techniques. When sales are stagnating and the sales performance needs improvement, the sales manager needs to optimize their organization’s sales pipeline.

The most practical method of improving a sales pipeline is through a thorough review of the sales processes. The sales manager needs to examine all the sales undertakings from the sales admin and perform the necessary follow up.

Consequently, 72% of all successful sales managers will hold their sales pipeline review meetings a few times each month. Why? Over 63% of them feel that there is a lot of improvement in legroom in sales pipeline management.

Beyond sales channel shortcomings, sales managers are also, facing massive sales forecast accuracy challenges. The executive is under immense pressure to locate the heartbeat of their brands and their win rates. It is only 46.9% of all forecasted deals that close in a win and on time due to the immense collaboration efforts required to make a stellar sales prediction.


Why businesses need sales meetings

Such processes require a team effort between the revenue, product mix, sales, and marketing executives. Since board members and shareholders do not like surprises but appreciate well a well-managed and controlled sales performance, collaboration meetings between executives that highlight any sales challenges are a necessity.

Such meetings allow an analysis of forecast accuracy in detail, which will bring forth the business’s negotiating, personnel, or sales problem. When the sales teams deal with these snags, the company will have better forecast accuracy outcomes.

Sales meetings are therefore necessary for businesses that need to improve their revenue collection and forecast processes. Some benefits of productive sales meetings include;

  • Improved sales processes
  • Better sales forecast results
  • Ample sales strategies analysis opportunities
  • Enhanced sales resource allocation and management
  • Efficient progress reviews
  • Better mapping of sales targets

5 ways Aira makes your sales meeting more effective

While sales meetings are paramount for the improvement of sales strategies, it is only 53% of company employees that term them as productive. Many account executives and sales reps cite lack of engagement, meeting mismanagement, and a lack of agenda as challenges to a productive sales meeting. Fortunately, we are now living in a digital and connected world, meaning that sales teams have access to massive sales improvement data. They are not only finding it easier to obtain sales channel improvement information but are also now more accountable for the progress, follow-up, and results of the steps taken.

The use of AI meeting tools can also assist in the implementation of productive sales meeting practices. Virtual meeting assistant tools like Aira are powered by artificial intelligence technology and are the perfect sales meeting assistants.

Aira will step in into your sales meeting, make notes, and share them with the rest of the sales team for follow up, enhancing collaboration between all the stakeholders. This state of the art AI tool can join web conferencing calls and transcribe all the dialogue between members, highlighting every key action for future follow up.

Some of Aira’s most useful features include her ability to schedule meetings and synchronize all your schedules with Google Mail or Microsoft 365. She also integrates perfectly with customer relationship management platforms via Zapier.

At the end of each meeting, Aira will also provide the meeting chairperson with the meeting’s analytics and highlight areas that require improvement to ensure that your meeting’s agenda is optimized. Some of the challenges that Aira can streamline in sales meetings include;

1. Meeting scheduling

aira meeting scheduling

Many challenges face the meeting convener which include time, technology, venue, and convenience restrictions. As an illustration, when scheduling meetings you have to ensure that the meeting time is perfectly slotted such that the members are undistracted before the commencement of the meeting.

The meeting time has to be convenient for every attendee to ensure that every member stays put until the final topic has is wrapped up. Scheduling the perfect meeting time can be a challenge for sales teams that tend to veer off the agenda.

The AI meeting can solve this challenge. Feed Aira with your meeting’s agenda and topics and she will distribute the meeting time adequately to ensure that it complements the rhythm of your office.

She will contact every meeting participant beforehand to gauge his or her availability and to understand what the best meeting hours are. She will handle all the cancellations, rescheduling, and communication duties to ensure that all decision-makers arrive at the meeting ready to give it their full attention.

AI tools can additionally schedule a time for technical challenge troubleshooting and share all the required meeting passwords and links with all participants in advance, should you decide to hold an online meeting.

You can, for instance, use an AI tool to research and share informational videos that educate all members beforehand on the use of new meeting technology. This ensures that all prior app downloads are made and that all participants are familiar with technology to ensure that the meeting flows smoothly.

2. Taking meeting notes

The manual taking of meeting notes is one of the most tedious bits of a sales meeting. The sales pipeline or forecast improvement meeting will have tons of data to consider and mull over. Topics might switch without warning and a discussion with more than one participant will turn into a highly convoluted discussion.

Topics about lead follow-up, lead generation, and monitoring will have tons of numerical data accompanying it, which makes it challenging to take note of manually. The minute-taker is therefore often in a difficult situation, where they have to personally gauge what are the most pertinent issues to take note of in a meeting.

This situation could force them to expunge some discussions that are irrelevant to the agenda since they cannot transcribe the full meeting discussions by hand. When a minute taker is also part of the meeting and has knowledge that will enhance the discussion, minute taking will curtail their contribution.

Thirdly, manual minute writing can also be very difficult to manage when a meeting is poorly chaired. If the moderator cannot steer the meeting towards objectivity and productivity, the minute taker will need to keep cueing the chair to take control of the meeting, and mute side conversations. This makes the minute writer’s task even more challenging.

AI meeting assistants like Aira can ease the sales meeting minute-taking process. Aira has AI-powered note-making and listening features that will automatically take fantastic meeting notes. You can rely on Aira to take your notes and leave all participants free to deeply share on the agenda.

This virtual meeting assistant will transcribe all the meeting’s dialogue to ensure that all the critical topic deliberations are saved for future reference. She will also analyze the engagement and behavior of your participants to highlight areas that need communication improvement steps in the future.

Best of all, unlike manual minute takers that ran out of paper, Aira will keep writing until the meeting is adjourned.

3. Increasing meeting engagement

One major source of boredom in sales meetings is a lack of diversity in presenters and media. No one wants to listen in to numbers from the same manager for the umpteenth time. Sales meetings can also become less engaging over time. If all you have at hand are plain printed text and numbers as handouts, the meeting will have the aura of classroom boredom, especially if the topic is repetitive.

You can utilize AI tools to add interactive content and data to your meetings. This strategy will table your topic engagingly and uniquely. Use AI tools to add worksheets or polls to your meting and increase collaboration. Assign revolving meeting host duties via Aira also to add some energy and freshness to your meetings.

4. Increasing the meeting’s actionability

Increasing meeting actionability

If you have ever attended a meeting and wondered what its agenda was, then you were invited to an ill-prepared meeting. The sales meeting’s agenda was either nonexistent or weak meaning that the conversions were also pointless.

Unproductive meetings are a huge expense to a company. The average employee will attend close to 62 meetings each month, meaning that they will spend close to 40% of their work hours in meetings. To ensure that this time is utilized most profitability, these meetings have to be deeply researched and prepared in advance.

Aira will not only handle the meeting’s scheduling task but will help you set your meeting’s agenda. She will quickly provide access to old meeting notes and deliberations to help your design an agenda. She will also share the agenda and topics with all participants beforehand to ensure a productive sales meeting from prepared participants.

5. Keeping the meeting on track

One common meeting complaint is that they eat up too much work time. An employee that has to attend to their deadlines, quotas, and calls will appreciate Aira’s ability to organize and streamline the progress of your sales meeting.

AI tools can monitor time limits to ensure equal participation for all members. For online meetings, she will also make room for comments, reactions, and questions to ensure that the meeting is not distracted by side discussions.


Conclusion

Aira is the to-go-to meeting companion for sales teams, managers, and functions. Delegate your meeting task to her capable AI ability and she will ensure top-notch productivity in your sales meetings, by enhancing collaboration, engagement, and actionability.